The Most Unusual Question I Ask My Clients (That Will Help You Reach Your Goals Quickly)

I often ask my clients an unusual, but eye-opening question.

"How can you fail as hard possible?"

It's not because I want to see them fail - I want them to succeed with every fiber of my being.

But I'm also aware of how the human mind works.

A few weeks ago, I was on a call with a client who was super annoyed by how things went in his business.

Instead of a smooth, profitable, and efficient process, he had payment delays, scope creeps, and an overall unpleasant experience with his clients.

Yet, he said that high-quality work and an exceptional client experience was essential for him.

He was desperate because no matter what he tried, he couldn't get things to run the way he wanted them to.

He's not the only one - how often have you tried hard to make something work, yet it didn't come out as you wanted it to?

It's highly likely that every time it happened, it left you frustrated, worried about the future, and full of self-doubt.

But why is it so hard to create something (aka the business and lifestyle of your dreams) just the way you want to?

Because the human mind evolved to survive - not thrive.

From an evolutionary perspective, staying alive so you can keep spreading your genes is the most important thing.

That's why it's so easy to find a million problems, challenges, and reasons why something can go wrong - but so hard to find all the ways to produce something great.

Today, you'll learn to use this to your advantage so you can create truly exceptional work and shape your business and life the way you want them to be.

Secret Sauce - This Week's Question:

I'm going to ask you the same thing I ask my clients:

"What would you do if you really wanted to f*ck it up?"

This is not a joke. Whatever your goal is, find all the ways you can make sure it goes to hell.

"How can I mess up my sales calls? How can I make sure my clients hate me? How can I provide the worst service ever? How can I make sure I have no free time? What can I do so I don't succeed?"

This will be very easy because your mind is primed to find risks, threats, and challenges.

Write a list with all your answers and then...

...do the opposite.

Congratulations, you just found yourself a ton of ways to create exceptional work and make sure you reach your goals.

That is how you use your mind to your advantage.

🙏

PS: If you want to stop worrying and use your thoughts to get your business and life to the next level, I offer premium 1:1 coaching that will catapult you into a better reality. Book a free call here and I'll take a look at your specific situation.