You Don't Want To Hear This, But You Need To Hear It

You're bullshitting yourself.

(We all do this - the ego is so good at tricking us.)

Recently, I was on a call with a client who runs a very promising agency. He's good at what he does. He wants to get his business to the next level so he can finally fund an amazing lifestyle for himself and his partner and reclaim his time.

Yet, he was stuck.

Caught in the same-old, same-old:

• Daily operations & fighting fires

• Micromanaging and dealing with pain-in-the-butt clients

• Doing small projects he knew wouldn't get him anywhere

The funny thing?

He already knew what the solution was.

• Delegate and build a team

• Free up his time

• Focus on the work he was best at (his zone of genius)

But he couldn't get himself to do it because his ego kept finding excuses.

"What if they mess up the work?"

"It takes so much time to delegate and communicate."

"I need to do it myself, or else it won't work."

This had kept him stuck for months - and he believed it all for one simple reason:

The ego wants to keep you surviving, not thriving.

It wants to keep you safe (read: in your current position) even if that means you'll never reach your dreams.

Within 20 minutes of talking, we had found solutions to all the problems he held onto for months - and now, he's on his way (using the Top Talent Hire Guide I provide all my clients with).

You might not even realize it, but as long as you operate in your old patterns, you will get your old results. In most cases, this means:

• Long work hours without significant progress

• Money struggles because you lose it just as quickly as you earn it

• Wasting your time on tasks you don't want to do instead of your zone of genius

The ego will keep you stuck in these patterns because they're familiar and therefore safe.

Here's what this means:

You have to stop believing your excuses.

You have to silence the inner critic.

You have to do what's right, especially if it feels scary, hard, and uncomfortable.

That's how you turn into the person you want to be.

And that will get you the business and life you're dreaming of.

Secret Sauce - This Week's Question:

You have to make a choice.

Do you want to survive or do you want to thrive?

Survival means constantly running behind, just making it, and repeating old patterns over and over.

Thriving means you finally break through, get to the next level, and achieve the big dreams you have.

I believe you deserve to thrive.

And I know you've got it in you.

You just need to stop bullshitting yourself.

🙏

Do you want to finally stop hitting the same walls in your business and get to six and seven figures in a simple and easy way? That's what my premium 1:1 coaching is for. Book a free call here and I'll take a look at your specific situation.